Wrap-n-Snaps [Success Story]

Wrap-n-Snaps [Success Story]

Providing a Creative Outlet for Kids Jackson businessman Sam LaCasse has developed a practical way for children to display and share their passions. The Wrap-n-Snaps system consists of bracelets and a variety of interchangeable snaps, which are attached to the...
Marketing As if You Were Bigger

Marketing As if You Were Bigger

Marketing as if you were bigger begins with an understanding of what the big brands do and, maybe more importantly, what they don’t do. Here are some marketing pitfalls that a big brand would never get trapped in (but that small businesses often do stumble into...
Getting Started with Pinterest for Business

Getting Started with Pinterest for Business

The landscape of social media marketing is constantly changing and getting started with a new platform can be intimidating. Pinterest currently reports 200 million monthly users and that number is continuing to grow. So, should your business take the Pinterest plunge?...
Let’s Talk About Live Streaming

Let’s Talk About Live Streaming

For so long, social media has been about crafting perfect content. Those of us managing social media accounts are used to devoting time to getting everything just right. We edit our photos and videos and ensure the entire team approves of the written content before it...

Writing a Social Media Marketing Plan

Social networks provide a place for individuals to engage with each other and the brands they love. As a business owner, social media provides you a two-way communication channel to talk to your customers and potential customers. Writing a social media marketing plan...