What Trends Will Impact Wyoming Businesses in 2020?

What Trends Will Impact Wyoming Businesses in 2020?

As the manager of the Wyoming SBDC Network’s Market Research Center, one of my jobs is to keep an eye on business trends that look like they will impact the businesses in our state. The list is a long one, but the following are my bets for trends that could impact...
Email Marketing For Small Businesses

Email Marketing For Small Businesses

For small businesses in Wyoming, email marketing can be an effective way to secure potential customers and re-engage your current clientele. Unlike in days past, the strength of email marketing now lies in its ability to target your customers on a more personal level....
Pingora Yarns [Success Story]

Pingora Yarns [Success Story]

When she opened a yarn shop in Lander, Carrie Johnson says she received lots of help from a business partner she didn’t even have to pay. Carrie is the owner of Pingora Yarns, which provides knitters and crocheters with high-quality fibers. Most of her products come...
Three Digital Marketing Mistakes to Avoid

Three Digital Marketing Mistakes to Avoid

For small business owners, the low costs associated with digital marketing can be very attractive. However, if you’re not careful, you may end up reaching the wrong people or even harming your brand. There are resources available in Wyoming to help you get the most...

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