by Paul Johnson | Dec 15, 2022 | Biz Tips
As a small business owner, you obviously wear many hats in your operation. In most cases, you likely wear all the hats. Creating and implementing a sustained, strategic marketing effort is a difficult task for any organization, but the task becomes nearly...
by Paul Johnson | Aug 18, 2022 | Biz Tips
In early 2020, I contributed a Biz Tip article on staff development, but much has changed in the composition of our workforce during that time. In my May 12 webinar “Marketing is Everything and Everything is Marketing,” I spoke about how staff development and...
by Paul Johnson | Apr 18, 2022 | Biz Tips
“Customer Experience” is one of the biggest buzz phrases in business today. Some large companies have even installed a Chief Experience Officer in the executive suite. But providing a complete customer experience is not limited to large businesses; small businesses...
by Paul Johnson | Dec 16, 2021 | Biz Tips
The New Year is when many of us attempt to revisit and revise our personal habits. It’s also a great time to do the same with business operations. Here’s a quick business health checklist of items to consider as you look forward to a successful 2022 for your business:...
by Paul Johnson | Aug 26, 2021 | Biz Tips
Writing effective advertising, web, or social media content is vital to customers making a purchasing decision or even visiting your establishment. Professional copywriters are trained to focus on benefits first and features later to drive sales. Benefits vs. Features...
