Creating a Customer Experience the WISER Way

Creating a Customer Experience the WISER Way

“Customer Experience” is one of the biggest buzz phrases in business today. Some large companies have even installed a Chief Experience Officer in the executive suite. But providing a complete customer experience is not limited to large businesses; small businesses...
Mapping Your Retail Space

Mapping Your Retail Space

Congratulations, you’ve made the decision to open a real, brick and mortar retail store! The main advantage of an independently-owned store over online shopping is the opportunity to really connect with customers and give them a chance to touch and try actual...
Marketing As if You Were Bigger

Marketing As if You Were Bigger

Marketing as if you were bigger begins with an understanding of what the big brands do and, maybe more importantly, what they don’t do. Here are some marketing pitfalls that a big brand would never get trapped in (but that small businesses often do stumble into...