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What Small Business Owners Need To Know About Google Analytics 4

What Small Business Owners Need To Know About Google Analytics 4

Google Analytics 4 is a more comprehensive approach to web analytics and offers users and account holders more control over their data. If you are new to analytics, be sure to explore Google’s suite of support articles, training materials, and FAQs. In addition to these available materials, reach out to your Wyoming SBDC Network advisor for one on one assistance and advising today! 

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Creating Your Holiday Marketing Plan

Creating Your Holiday Marketing Plan

July is not when you typically start humming holiday tunes, but it is the perfect time to start thinking about your holiday sales season. Starting now will set you up for a successful sales season, reduce the stress of last-minute planning and alleviate tension within your team by creating a holiday marketing plan now. A holiday marketing plan doesn’t have to be extensive or complicated. The aim is for simple and effective. 

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Use Market Research to Discover Your Ideal Customer

Use Market Research to Discover Your Ideal Customer

As a small business owner, you likely spend most of your day thinking about your customers. You may consider how many customers you have, what and how much they buy, and how to get new customers. Customers are the key to any business’s success, and they ultimately determine if your business grows or shutters to a close. Since your customers are the lifeline to any business, it’s crucial to learn more about them. I recommend you start your customer discovery experience through market research.

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Hiring and Retaining Seasonal Employees

Hiring and Retaining Seasonal Employees

The tourism industry is facing tough competition when it comes to hiring seasonal workers. With the growing hybrid economy and rising wages, Wyoming business owners have found themselves short-staffed. In an effort to remain open, many have been forced to reduce hours in response to their workforce shortages.

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All Wyoming SBDC Network programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services for clients with limited English proficiency will be provided. Contact: Jill Kline at (307) 766-3405 or [email protected]
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