Strategic planning is crucial for small businesses to establish clear goals, allocate resources efficiently, and navigate a rapidly changing business landscape. Let’s explore different methods that small businesses can employ to enhance their strategic planning process and drive long-term success.

  1. A SWOT analysis helps small businesses identify internal strengths and weaknesses, as well as external opportunities and threats. By evaluating these factors, businesses can develop strategies that leverage strengths, mitigate weaknesses, capitalize on opportunities, and mitigate potential risks (Wheelen & Hunger, 2020).
  2. A PESTEL analysis assesses external macro-environmental factors such as political, economic, social, technological, environmental, and legal factors. Small businesses can use this method to identify industry trends, regulatory changes, and emerging technologies, enabling them to adapt their strategies to better align with the external environment (Johnson et al., 2017).
  3. The balanced scorecard framework aligns business objectives with key performance indicators (KPIs) across four perspectives: financial, customer, internal processes, and learning and growth. Small businesses can use this approach to measure performance, track progress, and ensure that strategic initiatives are balanced and aligned with overall goals (Kaplan & Norton, 2007).
  4. Scenario planning involves developing multiple plausible future scenarios to anticipate potential changes and uncertainties. Small businesses can use this method to identify alternative strategies and build resilience by considering different possible outcomes, allowing them to be better prepared for unexpected events or shifts in the market (Schoemaker, 2013).

By employing methods such as SWOT analysis, PESTEL analysis, balanced scorecard, or scenario planning, small businesses can gain valuable insights, align their strategies with market conditions, and position themselves for sustainable growth. These methods provide a structured framework for decision-making and enable businesses to make informed choices that maximize their competitive advantage and long-term success.  

Implement these strategies today with your Wyoming SBDC Network advisor. Your advisor can help you analyze your business and implement new strategies in a way that works for you and your business. 


(ChatGPT, personal communication, May 15, 2023)

  • Wheelen, T. L., & Hunger, J. D. (2020). Strategic management and business policy: Globalization, innovation, and sustainability (16th ed.). Pearson.
  • Johnson, G., Scholes, K., & Whittington, R. (2017). Exploring strategy: Text and cases (11th ed.). Pearson.
  • Kaplan, R. S., & Norton, D. P. (2007). Using the balanced scorecard as a strategic management system. Harvard Business Review.
  • Schoemaker, P. J. H. (2013). Scenario planning: A tool for strategic thinking. MIT Sloan Management Review.

Related Posts

Get Started Today

Contact your local small business advisor today for no-cost, confidential assistance

Accessibility Information

All Wyoming SBDC Network programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services for clients with limited English proficiency will be provided. Contact: Jill Kline at (307) 766-3405 or [email protected]
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

Se habla español

   Copyright © 2022-2023 Wyoming SBDC Network