In today’s competitive environment having a website is critical for a small business’ success. However, just having a website isn’t enough, you need to make sure to optimize it in order to convert your website visitors into paying customers. Here are five tips for making sure your website is doing the most for your bottom line.

Make Your Website Valuable to Customers

The content of your website should focus on the information your customers need and want. Things to consider include: the benefits of your products or services, the process for accessing your services, your hours of operation, and other important pieces of information your customers may be looking for.

Make Sure Customers Can Find Your Website

Make sure your website ranks as high as possible on Google and other search engines by utilizing search engine optimization, or SEO. Tutorials for utilizing SEO can be easily found online. Some additional methods for making sure your customers can find you website are obtaining a Google My Business profile listing and using social media accounts such as Facebook, YouTube and Instagram.

Make Your Website Accessible

Your customers should be able to access your content no matter what device is being used or the user’s accessibility needs. Using the accessibility tools built into today’s web platforms you can readily make your website more accessible to people with disabilities. Some simple updates include: making sure your text is appropriately sized and composed in an easy-to-read font, as well as, using alternative text and captions for images and video content. Bottom line, design your website for everyone!

 Make Your Website Usable

Today’s internet and smartphone users expect a fast and easy to navigate website experience. You need to optimize your website to load quickly on both mobile devices and desktops by using a reliable web hosting service, limiting the content on each page, and properly sizing photos. In addition you need to make sure that your customers don’t have to visit more than two pages to find the information they’re searching for.

Make Your Website Credible

It’s essential that your website conveys trust between customers and your business. Make sure the information on your website is accurate and credible. Consider working with a professional to make you sure your website’s content reflects the message you want to send. Remember your website reflects your brand!

Help is Available

Utilizing these website tips will not only help your customers find the information they need, they will also help build trust in your brand.

If you’d like to learn more and start improving your current website, be sure to check out our free webinars on websites and eCommerce or contact your Wyoming SBDC Network advisor who is available to provide no-cost, confidential assistance. Get started today by clicking here.

About the Author: Steen has been involved in the small business and workforce development sectors for more than 25 years. A business veteran, he co-founded businesses in the oil, gas, retail, and construction industries. He’s also been involved in the academic sector, teaching classes in entrepreneurship, marketing, management, accounting, and construction planning at numerous colleges and universities. Most recently Steen served as the Interim State Director of the SBDC Network in the U.S. Virgin Islands.


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