Reaching Your Target Market

Reaching Your Target Market

When you don’t know exactly who would be interested in your product or service or you don’t know exactly what to say to them, you are either marketing inefficiently or losing out on sales! Being clear on your target markets and knowing what to say to each...
Truckette [Success Story]

Truckette [Success Story]

Truckette Hat Co. Offers Practical Caps for Active Women While good products often evolve with much forethought, others arise unexpectedly, from rip-and-tear, “enough is enough” moments. In the summer of 2014, Stacie Tunison of Jackson was backpacking in the Wind...