Creating Marketing Personas

Creating Marketing Personas

You have a product or service to sell and know your target audience, but now you need to create an effective message that leads to sales. Creating Marketing Personas — sketches of a key customer segment of your audience (Content Marketing Institute) — will help you...
Small Business Marketing 101

Small Business Marketing 101

As a small business owner, you may not have a team of advertisers, researchers and web developers at your disposal. Your main focus is likely on a specific passion that first prompted you to offer your services or product to the community. Luckily for Wyoming...
Marketing in Real Life

Marketing in Real Life

Market researcher Audrey Jansen gives some examples of brands that have taken the leap into event or experiential marketing  If you are wondering how your brand can stand out in a sea of social media promotions, you might want to skip more Instagram ads and boosted...
Federal Agencies in Wyoming: Who Should You Target?

Federal Agencies in Wyoming: Who Should You Target?

How to decide which Federal agency to target for finding government work. Trying to determine which agency in the Federal government to market your products or services to can be a daunting task. How do you determine which agency to market to? Let’s take a look...

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