Success Story: The Blushing Burro Mobile Libations

Roxy Dominguez,  founder of Blushing Burro Mobile Libations, has over 20 years of experience in the restaurant industry, and libations are her passion. The Blushing Burro is a mobile bar that she and her husband built out from a standard horse trailer and is used to provide bartending services for weddings and events.

Launched in April of 2023, Dominguez dreamed up The Blushing Burro to serve the Lander event catering market. Before launch, Dominguez worked with her Wyoming SBDC Network regional advisor Audie Cunningham to create a business plan and with Wyoming SBDC Network advisor and permitting expert, Cindy Unger to obtain all of the permits required to start her business. 

“Roxy is a motivated and enthusiastic entrepreneur and had a great idea to fill a gap in the Lander market. We spent time brainstorming ways to utilize the mobile bar and how it would complement many local events. We also identified other businesses that might want the Blushing Burro at their events,” said Cunningham about their time in advising sessions. 

In addition to Dominguez’s work with the Wyoming SBDC Network, she created and launched a Local Crowd crowdfunding campaign and was able to obtain $5,000 to help build her business so she could launch The Blushing Burro and build out the business infrastructure without taking on any startup debt. 

“Roxy had a successful first summer season and was able to fund the startup costs with crowdfunding and owners’ investment, avoiding debt from the beginning. The Blushing Burro has been present at many local events and festivals and Roxy has plans to expand next year,” said Cunningham. Dominguez hopes to acquire her full catering license and a satellite bar so she can do more events in small spaces or indoors where her trailer bar may not fit. 

Despite being somewhat new to the Lander community, Dominguez was able to make powerful connections, “Meeting with Audie helped me to learn more about the community as I was new to Lander. She pointed me in the right direction of businesses and organizations to approach to help me along the way. There is a lot of help and assistance available. People really do want to see you succeed in this community. The hardest part is putting yourself out there, over and over again, but the more you keep at it, the more support and opportunities you find along the way,” said Dominguez.