How to Use Market Research To Find and Reach Your Ideal Customers

How to Use Market Research To Find and Reach Your Ideal Customers

May 11, 2023
2:00 pm - 3:00 pm

Online Training

Most market research boils down to one question – How can I grow my business? Whether you have only the inkling of a business idea or have operated your business for years, it’s critical that you step into the next stage of your business with an informed strategy on what customers you will target and how. In this webinar, we will discuss how you can better understand your current customers, find new customers and effectively reach them both.

The topics we will explore include:
• Ideal customer profiles
• Psychographics and demographics
• Watering holes
• Effective marketing strategies
• Market Research Center services

The presentation will primarily be through the lens of the Wyoming SBDC’s Market Research Center and the no-cost research we provide to businesses throughout the state. I’ll discuss the tools we use, the questions we answer, and how we can help you spend less time and money on customers who are not interested in your product or service.

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Presenter: Kayley Harrison is a Market Researcher who serves clients throughout the state through the Wyoming SBDC Network’s Market Research Center. The Center specializes in providing any Wyoming business with access to advanced marketing information that was previously available only to a few of the largest corporations. Her expertise includes digital marketing and social media. She made a home in Laramie, Wyoming after primarily working in higher education in Georgia.

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Contact your local small business advisor today for no-cost, confidential assistance

Accessibility Information

All Wyoming SBDC Network programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services for clients with limited English proficiency will be provided. Contact: Jill Kline at (307) 766-3405 or [email protected]
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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