by Audrey Jansen | Sep 14, 2018 | Biz Tips
Marketing as if you were bigger begins with an understanding of what the big brands do and, maybe more importantly, what they don’t do. Here are some marketing pitfalls that a big brand would never get trapped in (but that small businesses often do stumble into...
by Audrey Jansen | Jul 11, 2018 | Biz Tips
Market researcher Audrey Jansen gives some examples of brands that have taken the leap into event or experiential marketing If you are wondering how your brand can stand out in a sea of social media promotions, you might want to skip more Instagram ads and boosted...
by Audrey Jansen | Nov 22, 2017 | Biz Tips
We all know that starting your own business is hard. And it doesn’t get any easier once you are actually RUNNING that small business and trying to juggle all of the hats you will wear as owner (accountant, marketer, manager, and more!). Marketing is especially...
by Audrey Jansen | Sep 21, 2017 | Biz Tips
For so long, social media has been about crafting perfect content. Those of us managing social media accounts are used to devoting time to getting everything just right. We edit our photos and videos and ensure the entire team approves of the written content before it...
