This position will provide leadership in the design and development of marketing and public relations strategies as well as provide a strategic marketing and public relations approach that considers the integration of all marketing efforts, including the website, social media presence, publications, advertising pieces, multimedia/video pieces and communications/press releases. It will also manage program-specific database (Center Dynamics); provide training and technical support to the staff; analyze data for strategic marketing efforts; verify data entry for accuracy.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Development and/or communication of informational programs to enhance and maintain favorable perceptions of an organization’s accomplishments or agenda. Prepare or edit organizational publications for internal and external audiences. Create informational content that supports the University of Wyoming Small Business Development Center Network brand for print, web and social media formats. Increase the visibility of the organization in all media areas.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas and services.
  • Establish or maintain cooperative relationships with representatives of governmental, community, employee, public interest groups, and news and other media.
  • Identify trends or key group interests or concerns or to provide advice on staying current with techniques and approaches.
  • Provide website strategy and plan content updates regularly for both the external organization website while driving internal communication.
  • Provide direction and assistance on the most appropriate way to present information and ways to engage the audience.  Write press releases and coordinate photo opportunities.
  • Arrange public appearances, lectures, contests, or exhibits to increase product or service awareness or to promote goodwill.  Works closely with appropriate external resources to ensure efficient functionality of resources.
  • Make recommendations regarding policy and procedures for the administrative database management systems.
  • Correct errors in database configuration to maintain data integrity.
  • Train and direct users on query language(s) and provide technical support for designated areas.
  • Consult with and advise users regarding system problems/failures and programming errors; recommend solutions or adjustments.
  • Oversee and direct the work of other marketing employees and students.

SUPPLEMENTAL FUNCTIONS:

  • Perform miscellaneous job-related duties as assigned.
  • Attend and participate in training and other professional development activity.
  • Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives.

COMPETENCIES:

  • Attention to Detail
  • Technical/Professional Knowledge
  • Formal Presentation Skills
  • Strategic Planning
  • Quality Orientation
  • Consistency
  • Influence
  • Service Orientation
  • Stress Tolerance
  • Work Prioritization & Time Management

REMOTE WORK ELIGIBILITY:

This position is in Laramie and may be eligible for remote work but does require the successful candidate be available to work on campus.

MINIMUM QUALIFICATIONS:

Education:  Bachelor’s degree 

Experience:  At least 5-6 years work-related experience including experience with relevant graphic design software experience such as Canva, Adobe Photoshop, etc.  

Required licensure, certification, registration or other requirements:

Valid driver’s license with a motor vehicle record (MVR) compliant with the University Vehicle Use Policy.

DESIRED QUALIFICATIONS: 

  • Excellent oral and written communication skills.
  • Excellent organizational skills.
  • Excellent interpersonal skills and commitment to customer service.
  • High level of problem solving skills.
  • Ability to work effectively in a culturally diverse environment.
  • Ability to interpret departmental needs and construct solutions.
  • Ability to manage and meet deadlines.
  • Knowledge of applicable Federal and State laws and regulations.
  • Knowledge of capital expenditure budging policies and procedures as applied to public institutions.
  • Proven ability to continually adapt and learn new procedures and software programs.
  • Comprehensive knowledge of current instructional theories and principles applicable to area of specialization.
  • Overall computer operations procedures including exemplary typing skills.
  • Basic and routine operating systems and platforms.
  • Basic and routine database management.
  • Basic and routine database and software modifications.

REQUIRED MATERIALS: 

Complete the online application and upload the following, as one PDF, for a complete application: cover letter describing your experience and ability to fulfill the duties of this position, resume, and contact information for four work-related references.

Click here to view position details and to apply! 

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Accessibility Information


All Wyoming SBDC Network programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services for clients with limited English proficiency will be provided. Contact: Jill Kline at (307) 766-3405 or [email protected]
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.


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